Project context
Green Spark Software is a SaaS website in the United States market. I worked on its off-page SEO and authority building in March and April 2026. Results below are measured from February to April 2026.
SEO challenge
The goal was to strengthen topical authority in a competitive SaaS space. The measured starting point was 161 referring domains, 430 total backlinks, 181 ranking keywords and 324 weekly Search Console clicks.
Objectives
- Strengthen topical authority
- Improve competitive SaaS visibility
- Grow referring domains and Search Console clicks and impressions
Strategy
- Build authority through several channels at once: profile creation, guest posting, content syndication and paid guest posts
- Use the campaigns to strengthen topical authority and competitive SaaS visibility
Execution
- Implemented profile creation, guest posting and content syndication campaigns
- Ran paid guest-post campaigns
- Tracked referring domains, backlinks, ranking keywords and weekly Search Console clicks and impressions
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 1.8K | 1.9K |
| Ranking keywords | 181 | 271 |
| Weekly Search Console clicks | 324 | 713 (up more than 120%) |
| Weekly Search Console impressions | 5.81K | 9.23K (up about 59%) |
| Referring domains | 161 | 295 |
| Total backlinks | 430 | 791 |
My contribution
What I did
- Implemented the profile creation, guest posting, content syndication and paid guest-post campaigns
- Owned the off-page and authority-building workstream
Shared and site-level
Search Console and organic traffic figures are site-level outcomes. My off-page work applies most directly to referring-domain and backlink growth.
Tools used
Core tools for this kind of work in my toolkit:
SemrushAhrefsGoogle Search ConsoleGoogle Analytics 4
Key SEO insights
- Weekly Search Console clicks rose by more than 120% while tracked organic traffic moved from 1.8K to 1.9K, so the two sources are reported separately rather than blended.
- Paid guest posts were one channel among several. Their results are not separated from the other campaigns in these figures.