Project context
KKT Pakistan is a healthcare and medical services website in Pakistan. I supported its off-page SEO and authority building from February to May 2026. Results below cover February to April 2026.
SEO challenge
The site operates in a competitive healthcare market. At the start of the measured period it had 567 referring domains, 79 Google referring domains and a backlink profile that included low-quality link risks.
Objectives
- Improve backlink quality and authority signals
- Identify authoritative link-acquisition opportunities
- Support search visibility in a competitive healthcare market
Strategy
- Analyse competitor backlink profiles to find where authoritative links were being earned
- Separate low-quality link risks from high-value acquisition opportunities
- Treat link quality, not only link volume, as the goal
Execution
- Conducted competitor backlink analysis
- Identified low-quality backlink risks
- Identified authoritative link-acquisition opportunities
- Worked to improve backlink quality and authority signals
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 3.9K | 6.1K |
| Ranking keywords | 1.1K | 2.2K |
| Search Console impressions | 33.1K | 75.1K |
| Search Console clicks | 93 | 296 |
| Referring domains | 567 | 1.2K |
| Google referring domains | 79 | 126 |
My contribution
What I did
- Competitor backlink analysis, and identifying risks and acquisition opportunities
- Off-page and authority-building support for the project
Shared and site-level
My role was support within a wider SEO programme. The traffic, keyword and Search Console gains are site-level results I contributed to, not results I delivered alone.
Tools used
Core tools for this kind of work in my toolkit:
SemrushAhrefsGoogle Search ConsoleGoogle Analytics 4
Key SEO insights
- Referring domains grew from 567 to 1.2K while Google referring domains grew from 79 to 126. The two grew at different rates, so tracking both gives a fuller picture than either alone.
- In a competitive healthcare market the work covered both sides of the link profile: reducing risk and finding authoritative opportunities.