Home / Skills & Services
Skills & Services
These are the SEO skills I bring to an international SEO role. Each one is backed by documented project work, linked to my Case Studies and Experience pages.
Core SEO skills
- Strategy and analysis
- SEO Strategy & PlanningSEO AuditsCompetitor AnalysisKeyword ResearchSearch-Intent Analysis
- On-page and content
- On-Page SEOContent SEOInternal LinkingEcommerce SEO
- Technical
- Technical SEO
- Off-page and authority
- Off-Page SEODigital PRLink BuildingAuthority Building
- Markets and local
- International SEOLocal SEOGoogle Business Profile Optimization
- Reporting and emerging
- SEO Reporting & Performance AnalysisAI SEO / GEO
Technical SEO
Analysis, prioritisation and coordinated implementation of technical fixes.
- SEO audits and technical analysis of client websites
- Schema opportunity research
- Image issues and bandwidth concerns that affect search visibility
- Identifying technical barriers to visibility and ranking them by priority
- Website reverse engineering to understand how competing sites are built
- Monitoring in Google Search Console and Bing Webmaster Tools, with Screaming Frog for site analysis
See it in: ZillTech, Wajid Auto
On-Page & Content SEO
From query research to page-level improvements.
- Keyword research and search-intent analysis to choose target queries
- Content-gap analysis against competitors
- Metadata, headings, page structure and content relevance
- Internal-linking opportunities
- FAQs and category descriptions for ecommerce and service pages
- Ecommerce SEO opportunity research, including category pages and schema
- Content planning and strategy, with writing tasks assigned to team members
See it in: Wajid Auto, Globalized Visa Experts
Off-Page SEO & Digital PR
Authority building backed by link and referring-domain tracking.
- Backlink analysis, including competitor backlink analysis
- Identifying low-quality backlink risks and authoritative link-acquisition opportunities
- Link building and authority-building campaigns
- Digital PR, guest posting, content syndication and profile creation
- Paid guest-post campaigns
- Tracking referring domains, total backlinks and Authority Score
See it in: Wooden Wall Panel UK, KKT Pakistan, Green Spark Software
International & Local SEO
International client projects and local-business visibility.
International
- Client websites targeting the UK, USA, France, Spain, Pakistan and global markets
- SEO roadmap for immigration, settlement, study-visa and visa-consultancy services across several markets
- Search-intent and competitor research for international services
Local
- Google Business Profile listing optimisation
- Local citations and business information
- Local keywords and review-related processes
- Local authority signals for local-service and healthcare projects
See it in: Globalized Visa Experts
SEO Strategy & Analysis
Finding the opportunity, then deciding what comes first.
- SEO audits and competitor analysis
- Opportunity research across content, backlink and technical gaps
- SEO roadmaps for Wajid Auto, ZillTech, Globalized Visa Experts and other websites
- Prioritising findings by impact
- Performance analysis in Google Search Console, GA4, Semrush and Ahrefs
- Recommendations, task plans and progress updates
- Coordinating SEO tasks for 10+ junior and intern team members
AI SEO / GEO
AI SEO / GEO is listed among my core competencies. This site does not yet include a dedicated GEO case study, so I present it as a developing capability rather than a proven specialism.
I approach it as an extension of work I already do: FAQs, schema opportunities, content relevance and authority building.
SEO tools & platforms
- Research and analysis
- SemrushAhrefsScreaming Frog
- Search and analytics
- Google Search ConsoleBing Webmaster ToolsGoogle Analytics 4Google Tag ManagerMicrosoft Clarity
- Local
- Google Business Profile
- CMS, plugins and platforms
- WordPressElementorYoast SEOShopify
See the skills in practice
Review the case studies, read the full experience, or get in touch about SEO opportunities.