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Experience
1.5+ years of professional SEO experience, from Junior SEO Specialist at SEOmasterz to SEO Specialist at Technology Castle, working on international client websites.
Professional experience
SEO Specialist, Technology Castle
Nov 2025 – Present
Develop and execute SEO strategies for international client websites, from audits and roadmaps to execution, authority building and reporting.
Documented results: organic traffic, ranking keyword and Search Console growth across four projects, summarised below.
Junior SEO Specialist, SEOmasterz
Apr 2025 – Oct 2025
Supported SEO campaigns for international client websites across ecommerce, content, service and commercial search markets.
Technology Castle
SEO Specialist, November 2025 to present. International client websites across ecommerce, SaaS, healthcare, service, local-business, automotive, immigration, blogging and digital-product industries, targeting the UK, USA, France, Spain, Pakistan and global markets.
Strategy and analysis
Full SEO strategies, with audits, competitor analysis, keyword research, content-gap analysis, backlink analysis and opportunity research. SEO roadmaps prioritised for several websites.
Execution
Technical SEO, on-page SEO, content strategy, local SEO and Google Business Profile optimisation, off-page SEO, digital PR and authority-building campaigns.
Coordination and reporting
Tasks assigned to 10+ junior and intern team members. Recommendations, task plans, progress updates and performance insights prepared for international projects.
| Project | Period | Result | My role |
|---|---|---|---|
| Wooden Wall Panel UK | Oct 2025 – Jan 2026 | Organic visits 0 to 1,117; referring domains 9 to 125 | Off-page SEO and digital PR |
| KKT Pakistan | Feb – Apr 2026 | Organic traffic 3.9K to 6.1K; ranking keywords 1.1K to 2.2K | Contributed: off-page and authority-building support |
| Green Spark Software | Feb – Apr 2026 | Weekly Search Console clicks 324 to 713; weekly impressions 5.81K to 9.23K | Off-page SEO and authority building |
| Wajid Auto | Jun – Aug 2026 | Organic traffic 1.1K to 1.6K; ranking keywords 1K to 1.9K | SEO strategy, on-page and technical SEO |
SEOmasterz
Junior SEO Specialist, April to October 2025. I supported campaigns for international client websites and followed agency workflows, task plans and reporting requirements.
- Keyword research, competitor research, search-intent analysis and content-gap analysis to identify target queries and page-level opportunities
- On-page improvements involving metadata, headings, content relevance, internal linking and page structure
- Support with content planning, SEO audits, link-building workflows and performance monitoring
- Semrush, Ahrefs, Google Search Console, GA4 and WordPress for research, implementation and reporting
Selected project experience
| Project | Industry and market | My role | Period |
|---|---|---|---|
| Wajid Auto | Automotive ecommerce, Pakistan | SEO Strategist, On-Page and Technical SEO | Jun 2026 – Present |
| ZillTech | Technology consulting and SaaS services, global | SEO Strategist, Technical SEO and Project Manager | Jul 2026 – Present |
| Globalized Visa Experts | Immigration and visa services, UK, USA, France and international | SEO Strategist and Project Manager | Jul 2026 – Present |
| KKT Pakistan | Healthcare, Pakistan | Off-Page SEO and Authority-Building Support | Feb – May 2026 |
| Wooden Wall Panel UK | Ecommerce, United Kingdom | Off-Page SEO and Digital PR | Oct 2025 – Jan 2026 |
| Green Spark Software | SaaS, United States | Off-Page SEO and Authority Building | Mar – Apr 2026 |
Each project has a full write-up in the Case Studies section.
Leadership and coordination
I coordinate and assign SEO tasks to junior and intern team members on international client projects.
- 10+ team members
- Junior and intern team members whose tasks I have coordinated and assigned
- Task areas
- Keyword research, content writing, on-page SEO, technical SEO, link building and SEO-support workflows
- Project management
- Project Manager role on ZillTech and Globalized Visa Experts
Tools & working environment
- Used in both roles
- SemrushAhrefsGoogle Search ConsoleGoogle Analytics 4WordPress
- Added at Technology Castle
- Google Tag ManagerMicrosoft ClarityScreaming FrogElementorYoast SEO
The full list is on the Skills & Services page.
Want the detail behind the roles?
Review the case studies, download my CV, or get in touch about SEO opportunities.