Project context
Wajid Auto is an automotive ecommerce website in Pakistan. I joined the project in June 2026 as SEO strategist, covering on-page and technical SEO. The project is ongoing; results below cover June to August 2026.
SEO challenge
The analysis found gaps across the store: missing FAQs and category descriptions, schema opportunities, content improvements, image issues and bandwidth concerns. The work was to separate the high-impact issues from the rest.
Objectives
- Identify and prioritise the highest-impact technical, on-page and content opportunities
- Close competitor and content gaps for the store
- Grow organic traffic, ranking keywords and Search Console clicks
Strategy
- Reverse-engineer the site and competing sites to see what was working
- Run technical, competitor-gap and content-gap analysis
- Research ecommerce-specific opportunities, then rank findings by priority
Execution
- Conducted reverse engineering, technical analysis, competitor-gap analysis and content-gap analysis
- Researched ecommerce opportunities
- Identified and prioritised missing FAQs, category descriptions, schema opportunities, content improvements, image issues, bandwidth concerns and other technical SEO opportunities
- Built the SEO roadmap from these findings
Results
| Metric | Before | After |
|---|---|---|
| Organic traffic | 1.1K | 1.6K |
| Ranking keywords | 1K | 1.9K |
| Search Console clicks | 30.9K | 41.7K |
| Search Console impressions | 1.0M | 1.08M |
My contribution
What I did
- Strategy, analysis and prioritisation: the research, the opportunity list and the roadmap
- On-page and technical SEO direction for the store
Shared and site-level
Results are site-level figures for the period and reflect the combined work on the project, not strategy alone. The project is ongoing.
Tools used
Core tools for this kind of work in my toolkit:
SemrushAhrefsGoogle Search ConsoleGoogle Analytics 4Screaming Frog
Key SEO insights
- For an ecommerce store the roadmap centred on category-level pages (descriptions, FAQs, schema) and page-weight issues (images, bandwidth), not only on keywords.
- This is an ongoing project, so these are interim results.